When One Thrives, We Thrive! 

It is our inherent belief that our communities can thrive. Regardless of someone’s background, we believe in the collective strength of individuals, families, donors, foundations, and communities to ensure we have what we need to thrive. United Way is the biggest champion to lean in and connect many voices fueling our mission—mobilizing the goodwill and resources of our communities.  

Our guiding light that empowers our action-oriented spirit is our impact areas. Each impact area has its own definition and components that manifest via the programs we support and initiatives that we launch.  

Ensuring Children and Youth have Equitable Resources for Success (youth opportunity) is an impact area focused on youth from birth to age 21 enter school ready, are successful in primary school, graduate secondary school, and gain the knowledge, skills, and credentials to obtain family-sustaining employment.  

Upwardly Mobile for a Prosperous Community (financial security) is another impact area focused on ensuring individuals gain great jobs and effectively manage their resources to increase income, build wealth, and improve financial stability.  

Creating Pathways for Accessible Health Living (healthy community) is an impact area focused on individuals and families have access to healthcare and improve health for 
basic needs, safe places to live, and social and emotional connections to positively impact someone’s quality of life.  

And Fortifying Our Communities to Preserve Our Sustainability (community resiliency) is the final impact area that focuses on addressing the communities’ most urgent needs where they have access to disaster relief and recovery, emergency preparedness, crisis hotline and support, and environmental stewardship and sustainability.  
 
All impact areas—youth opportunity, healthy community, community resiliency, and financial security—are closely tied to the Social Determinants of Health, which reminds us of the importance of supporting work that engages biological, psychological, and social factors of the human experience from prenatal to adulthood and from our homes to our neighborhoods.  
 
When these areas collectively work together, we can see and experience the magnificent ecosystem communities thriving together. 

Ashley N. Campbell, PhD (she/her)
Chief Impact Officer, Office of Community Impact

Things to Know

2024 Campaign  

Imagine what’s possible when our community comes together for the greater well-being of our neighbors. Imagine with us and create possibilities during our 2024 campaign. Explore our campaign resources, and if your workplace is not currently engaging with United Way, explore our corporate partnership opportunities to learn more about ways to engage and support our 2024 campaign. 

With your help, United Way can bridge the difference between what we imagine and what we impact. Help us reach our $18 million campaign goal. Donate today. 

Multi-Year Grant Opportunities 

Our Community Impact Multi-Year Program Grant application is now open! Our Multi-Year Program Grant supports impact-driven multi-year community programs that engage one or several impact areas: youth opportunity, healthy community, community resiliency, and financial security. Learn more about our multi-year grant opportunities.  

Interested in learning more about additional grants? Learn more about all our impact-driven funding opportunities. 

Your Impact in Action

2023 Impact 

Thank you to all those who supported our annual campaign last year! The 2023 Better United campaign raised $18 million combined with additional United Way grants and initiatives for a grand total of $33.7 million for the community! Read the full Campaign announcement. 

Human Service Provider Compensation Study 

We believe a strong nonprofit sector is vital to the overall success of our region. Our Human Service Provider Compensation study helps inform the talent strategy of our nonprofit partners throughout our six-county region. Read our 2023 report. 

Kit Building  

It’s an honor working with such dedicated community partners, leaning in and rolling up their sleeves for our neighbors in need. Partners like Garber Automotive. The Henrietta Garber Automotive team assembled 300 kits for YWCA and Warrior House! Learn more about bringing kit building to your workplace. 

Get Involved

Connect with our corporate partnership team 

78% of people are more likely to work for an organization that leads with purpose. We have helped hundreds of organizations achieve their community impact and engagement goals. Our team is available to connect your organization’s generosity, talent, and energy with our resources. From kit-building and group volunteer opportunities to workplace campaigns and cause marketing, there are a number of ways to engage with United Way in 2024. Learn more about all the ways we can partner.  

And Let’s Not Forget… 

• Reframing Aging: A local alliance wants to change people’s views on older adults 
• Listening goes a long way when developing long lasting relationships with donors 
• Congratulations United Way President & CEO Jaime Saunders for her RBJ Power 100 recognition 
• Black History Month staff spotlights: Dr. Ashley N. Campbell, Isaiah Tolbert, and Matt Eldridge 

We are hiring! Get a feel for our company culture by following us on social (Linkedin, Facebook, Instagram).